Starting Your Web Project!
Preparing for your website project is much easier than you would think. It won't be stressful, or take much time away from your work schedule, and you'll be truly amazed how smoothly it can progress. I will do everything I can to make the process easy and pleasant!
When structuring your web's content, we need to tell the viewers:
Who you are: (our experience providing the products or services offered)
What you do: (benefits customers have through use of our products, or services)
Who you do it for: (products, or services)
I can edit and enhance your text for you into short paragraphs and with one clear subject per paragraph. Concise and to-the-point is what's best.
Text is important to the search engines
We're not forcing anyone to read all of the text on web pages, but we do want to have enough information for them to feel you are telling them what they need to know to do business with you. I'll work to enhance your text for the search engine optimization aspect of your website. If you have personal biographies or facts that are specific and pertinent, please be sure to provide them at the start.
Having short, meaty paragraphs is better than having long rambling sections but 'read more' is a good option to have plenty of searchable content. Using word lists instead of paragraphs are easier to scan than paragraphs, especially if we keep them short. Detailed text descriptions are very necessary, but I will break up the text by using crisp, clear photographs of your services, products, completed projects or other graphics as visual reinforcement.
Make your website text content relevant to your business services or products. Web viewers want the information they are looking for, so unless the web page has the information they're seeking set out in a bold, clear, easy-to-find way, they will become impatient and just move on to another site.
When writing text content for the home page, be sure to use relevant words and phrases that are strongly and positively descriptive in telling how your services or products are superior such as "FAST - EASY - A GOOD VALUE." Tell the viewers WHY you make these claims. This info should be the most prominent set up as bullets or titles.
Client Testimonials important!
The use of client comments and testimonials your customers have provided on your products or services is great advertising for you. These comments will go a long way in validating your business reputation and help increase your customer base. Web clients tell me their new customers like reading testimonials as they feel like they already know them after reviewing their website info.
Pictures! Pictures! Pictures!
Viewers love to see before and after photos when applicable, or end-result photos, if applicable. I can use your photos or stock photos to help 'illustrate' sections of text and soften the clinical look of having text. If you don't have any, I'll be happy to locate some inexpensive royalty-free stock photos to use very effectively.
A word of caution about having email link contact.
If you are not someone who checks your email frequently, you should not have an email link on your web pages. Your lack of quickly responding risks making people feel neglected and annoy potential clients/customers. If you are too busy to check your email, then it's better to have have the website guide people to call you or come into your location.
Things I'll need for your project:
Graphics and elements that are specific client design requests must be provided to me prior to starting your web project. I understand you will be making changes and adjustments to the design as we develop the site and we agree that is totally normal part of the process, so not to worry.
I prefer to use your original unedited photos for clarity. PLEASE KEEP YOUR ORIGINALS AND GIVE ME COPIES. I cannot be responsible for original photos. I don't keep or save any photos other than the ones that end up on your website after editing.
Colors, or color schemes for your website
If you don't have one in mind, that's perfectly fine. About 75% of my clients ask me to take care of designing the whole website and I will certainly work the colors around your logo, and other photos or help you create a simple logo look for the website.
Your Hosting Account
You/we will need to set up a hosting account to keep your website up on the internet. (I can assist you with this or take care of doing it for you.) I do have my own preferences, so please confer with me beforehand since I'm the one having to deal with the variety of hosting set-ups and customer services. I'm happy to have a reliable hosting company I've worked with for 10+ years that I can refer clients to. (I do not get any compensation for it, or mark-up and resell hosting.)
How to provide me with your photos and graphics
You can provide photos by email or thumb-drive, or create a disk to send to me through the mail. Scanning: I can scan photos, but the photo quality is not quite as good as being able to have them in digital format. If I have to scan very many photos it will take more time, so let's discuss the possibility of an extra charge for that service. If you would like items returned, please be sure to mark them with your name, and provide stamped, self-addressed return mailing materials.